SteadyPay's CEO at APG Capital Markets Forum: Highlighting Our Embedded Finance Vision
On the 8th of July, we had the privilege of attending the APG Capital Markets Forum - Asset Back Lending in Milan, where our CEO and founder, John Downie, shared the exciting journey and vision behind SteadyPay. This event was a perfect platform to discuss our commitment to embedded finance and how it's transforming the way we offer financial services.
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John kicked off his speech by reflecting on SteadyPay’s mission from the beginning.
"We started SteadyPay a little over five years ago with a particular vision which hasn’t really changed much over time. The vision that we started it from was to make finance more inclusive and more accessible for everybody."
This core belief has driven us to innovate and adapt in the fintech space, leading us to our current focus on embedded finance.
Embedded finance is all about integrating financial services directly into the products and services that people use every day. John explained,
"In the UK, we fundamentally break it down into three layers of what we offer to our partners: technology, licences, and liquidity."
This approach allows our partners to seamlessly offer financial products without needing to build the infrastructure themselves.
One of the key points John highlighted was our partnership with APG for our latest liquidity layer. This collaboration not only enhances our capabilities but also demonstrates the strength of our embedded finance model. It shows how we can provide comprehensive financial solutions efficiently and effectively.
John also discussed the unique challenges faced by neobanks and other financial institutions, particularly in providing credit. Many of these institutions lack the technology, licences, and liquidity to offer loans directly. This is where SteadyPay steps in.
"What we've done is we've produced a suite of products that address what we call that, you know, a lot on the non-prime space," he shared, illustrating our ability to support those often overlooked by traditional banks.
Our embedded finance model is designed to be as partner-friendly as possible. We take on all the underwriting and compliance responsibilities, allowing our partners to offer lending solutions without the associated financial risk. This model not only extends customer lifetimes but also significantly boosts profitability for our partners. John noted:
"For us, we want it to be automated and configurable."
Looking to the future, John shared our ambitious plans for international expansion and the continuous enhancement of our embedded finance platform.
"We will continue to drive through our direct and indirect channels, but the reality is we see a lot of indirect or B2B partner demand that we’re pulling a lot of volume through our integrated offering," he explained.
At SteadyPay, we're incredibly proud of our embedded finance solutions and the positive impact they're having. Our mission to make finance more inclusive and accessible remains at the forefront of everything we do. The APG Capital Markets Forum was a fantastic opportunity to share our story, connect with industry leaders, and look forward to a future filled with innovative financial solutions embedded seamlessly into the services people use every day.
Find out more: https://www.apgcapitalmarkets.com/asset-backed-lending